WEDC Demands Hwy 401 Be Renamed
The WEDC noted that Windsor's Mayor is striving to achieve a unique identity for the City and to build our tourist industry. Accordingly, it stated that Highway 401 westbound to Windsor needs to be rebranded not only to create a new and easily remembered introduction to the area but also to re-inforce the feeling of comfort for returning local residents who may be working out of town these days because of the poor local economy.
After what can only be described as a massive brainstorming and strategic planning effort, the WEDC's outside consultants came up with the ideal name:
- THIS LITTLE PIGGY HIGHWAY
How easy it will be to give directions from the highway to the attractions eg. take This Little Piggy Highway to Exit 14, turn right and then go "X" KMs to [Name of Family Attraction]
More importantly, for residents coming back to the area, they can cry out as they return to spend time with their families for the weekend:
- "W.E.! W.E.! W.E.! W.E.!" all the way home.