Windsor Retailers And Canadian Club

Thanks again to the Detroit/Windsor Tunnel folks for helping out Windsor retailers in these tough economic times.

NOT!

Obviously, the expectation is that people will spend a lot more at the US malls. No one is going to drive for an hour both ways to a mall just to spend $20 dollars.

If one assumes that each car will spend at least $100, then Windsor retailers may have just lost out on about a quarter of a million dollars worth of sales in just one day.

Perhaps the Presidents of the various Business Associations in the City might want to have a chat with the head of the Windsor Tunnel Commission/Mayor about this to see what he has to say.

• Taubman Malls Again Distribute Gift Card Vouchers to U.S.-Bound Travelers at Windsor-Detroit Tunnel on Black Friday

BLOOMFIELD HILLS, Mich., Nov. 20 /CNW/ -- On the day after U.S. Thanksgiving, better known as Black Friday -- traditionally one of the biggest shopping days of the year -- 2,008 lucky drivers passing through the Detroit- Windsor tunnel will get a $20 boost to their holiday budget.

On Friday, Nov. 28, Taubman will give away a $20 (U.S. dollar) gift card voucher to the first 2,008 vehicles entering the United States from Canada via the tunnel. The promotion will run from 5 a.m. until 10 a.m., or while supplies last. This is the second year for this popular and successful cross- border promotion.

Recipients can redeem the vouchers from 6 a.m. to 1 p.m. that day only at four Detroit-area Taubman malls, all within an hour's drive of the international border. With gift cards in hand, shoppers can then purchase a variety of merchandise from participating retailers.

"For those Canadians who make Black Friday an annual shopping tradition, we would like to be their shopping destination of choice," says Karen Mac Donald, director, communications for Taubman.

After paying the tunnel toll, drivers will receive one gift card voucher per vehicle from tunnel staff. They can redeem their voucher before 1 p.m. that day only at the customer service centers of The Mall at Partridge Creek in Clinton Township, Fairlane Town Center in Dearborn, Twelve Oaks Mall in Novi or Great Lakes Crossing in Auburn Hills, Mich."

As for Canadian Club, I am so thrilled that our Mayor helped open a lounge in the US. I wonder if there is going to be one at the East End Arena

• Canadian Club rebrands lounge in Palace of Auburn Hills
  By Bill Shea
  
  The latest move in Canadian Club Whiskey’s aggressive marketing campaign launched a year ago is to put its name on a 4,000-square-foot, 300-seat terrace lounge at the Palace of Auburn Hills east concourse entrance.
  
  Terms of the deal were not disclosed.
  
  The Canadian Club Terrace, formerly sponsored by Diageo plc-owned Captain Morgan rum, is an open-air bar and buffet open before each Detroit Pistons game to season tickets holders by reservation, and then as an open bar after games have begun.
  
  The lounge was officially opened Thursday night before the Pistons’ 96-89 victory over the Cleveland Cavaliers during a ribbon-cutting by Palace Sports & Entertainment President Tom Wilson, Windsor Mayor Eddie Francis and several other dignitaries.