It cost far less to create than the amount that the City spent to create and place ads for Greenlink in the Windsor media. Fractions of pennies on the dollar in fact.
It does not require a staff of PR flacks costing hundreds of thousands of dollars to prepare the script and then arrange for distribution and publicity.
It gets the job done.
All it takes is some media types who are prepared to assist, who know what they're doing and can do good work at a very, very affordable cost.
You don't need to cut services to reduce the budget. You just have to act smarter.
TAX CUT NOW!