Naming Rights

As someone born in Toronto and who has seen it grow from a small "provincial" burg to a world-class city, I always like taking ideas from there and applying it to my new home-town Windsor. The one I saw recently that caught my attention involved Nathan Phillips who single-handedly made Toronto into the great city it now is. I respected that man and suggested to our Mayor when he was first elected that he read the book about Phillips so that he too could learn how to become "The Mayor of All the People" as Phillips was affectionately called.

So imagine my surprise when I saw this Toronto Star article

• Renaming city hall square mulled
  Could it generate cash by renaming city hall square? Audit calls for greater scrutiny of building costs
  
  PAUL MOLONEY
  CITY HALL BUREAU
  
  The city has fallen so far behind in the maintenance of its buildings it may have to consider selling the naming rights to Nathan Phillips Square to pay for renovations, the chair of the audit committee says.
  
  Councillor Doug Holyday was reacting yesterday to a report from Auditor General Jeff Griffiths that says Toronto faces a city-wide maintenance backlog of $500 million, including $40 million at Nathan Phillips Square.
  
  And one way for the city to pay for renovations to Nathan Phillips Square is to sell naming rights, said Holyday (Ward 3, Etobicoke Centre).
  
  "I think there could be a way found to still recognize Nathan Phillips but maybe pay a large part of this $40 million cost by utilizing somebody's name on that square. What if it was the Toronto Dominion Bank Square or the Royal Bank Square or the General Motors Square?"

So after thinking about it, I thought it was a great idea. After all, the cost of sponsorship of a "Windsor Star" on the Windsor and Region Walk of Fame requires a $5,000 payment.

So here are some ideas for names of Windsor sites that could have naming rights sold:

1. Eddie Francis Overpass for the pedestrian overpass on Huron Church Road
2. Rename the DRTP corridor to Hurst Bicycle Path
3. Ojibway Prairie Complex renamed to Schwartz Complexity
4. In future, the Western Super Anchor site could be called Chanosos
5. Money Mart or Stop 'N' Cash could name the 2 city-leased floors in the Canderel building
6. The Windsor-Essex Cogeneration Plant that supplies steam to Chrysler Canada's minivan assembly plant could be named the CAW Hot Air Plant

You get the idea....If you have any other suggestions, I would be happy to post them.